The Innovator’s Dilemma

 In Non Fiction

In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership — or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on “disruptive technology” — the Honda Super Cub, Intel’s 8088 processor, or the hydraulic excavator, for example — Christensen shows why most companies miss “the next great wave.” Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

Bezos also had his executives read “The Innovator’s Dilemma,” one of the all-time most influential business books and a top pick of several other founders and VCs, whose reviews are below.

Steve Blank, a former serial entrepreneur who now teaches at UC Berkeley and other schools, says of the book:

Why do large companies seem and act like dinosaurs? Christensen finally was able to diagnose why and propose solutions. Entrepreneurs should read these books as “how to books” to beat large companies in their own markets.

Chris Dixon, an investor at Andreessen Horowitz and a former cofounder and CEO of Hunch, notes:

“The Innovator’s Dilemma” popularized the (often misused) phrase “disruptive technology,” but there’s a lot more than that one big idea. Great insights into the “dynamics” (changes over time) of markets.

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